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Coke Zero Eat Down Drink Up
For Gen Z, eating has nothing to do with food and everything to do with culture. “Eat Down, Drink Up” is Coke Zero Sugar showing up in every moment, every space, and every feed where this generation eats, instead of waiting at an empty table.
Influencers
When it comes to Gen Z culture, these influencers and celebrities have been devouring. Now let's help them wash it down with Coke Zero PR boxes and merch.
Social
Coke Zero will feed the people's feeds, showing up in real time whenever Gen Z eats. By reaching the audience directly, Coke Zero can interact, engage, and embed itself in cultural dialogue.
House of Zero
If there's anyone who eats even more than Gen Z, it's drag queens - the ones who first coined the term "ate." Coke Zero has a huge opportunity to become the first global brand to not only sponsor these queens on the world's biggest stage, but to throw a ballroom as a love letter to the culture they started.
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