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Nothing OmniPhone
Nothing is a UK-based phone brand known for its customizable interface. We were tasked with getting 1 million people to try it. Instead of putting the device in people’s hands, we made its UI available to try on every device via a free digital experience.
Interactive model icons
Users can experience Nothing Phone (3)'s UI through their favorite characters and icons. Using Nothing's Playground, custom apps for these individuals show the unique customization that differentiates Nothing from its competitors.
User Competition
If users can't find their personal icons, we challenge them to make their own design. Using Nothing's Playground, a browser that allows custom app creations for Nothing phones, they will have the opportunity to play with Nothing's UI.
Interactive Experience
Experience OmniPhone natively on custom Phone (3)s. These activations will appear at museums, conventions, and theatres across the globe.
Let's talk :)
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