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Franzia Wine Not?
When purchasing Franzia, consumers are not interest in the quality of wine, but rather, the quantity. So even though the flavors are not groundbreaking, the quantity makes the product, still worth it.
Partnerships
Although wine is typically portrayed as "classy," Franzia is often considered "trashy." So we partnered with two brands on opposite sides of the spectrum.
Marc Jacobs
Marc Jacobs will release a special edition of their iconic tote bag, The Wine Bag.
Solo cup
Solo cup will release red solo wine glasses to be sold with boxes of Franzia.
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