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Apple Tv Align
In the age of reaction before reflection, how does Apple TV use consumers' biases to create conversation.
Stage 1: The Announcement
Apple TV releases a statement on their socials, announcing a new extension to their platform. This extension will allow users to adjust Apple TV's catalogue to fit their preferences.
Social Posts
After the announcement, posts revealing the reshoots will be shared on social. These reshoots will remove unwanted diversity in Apple TV's catalog.
People of Color
LGBTQ Representation
Leading Role Women
Stage 2: Allow Outrage
Apple TV actors will post reactions to the announcement. We'll expect reactions on social and in the media.
Actors Tweets
Public Tweets
Media
Stage 3: Come Clean
Apple TV reveals the filter was never real while positioning themselves as revolutionary storytellers.
Stage 4: Do Good
Partnering with The Black List, Apple TV will announce the Stream Different Contest, an annual competition created to celebrate diversity in Hollywood. All proceeds made during the stunt will fund the first competition.
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